Overview An upcoming startup project rethinking the food delivery experience through a fairer and more sustainable model for customers and restaurants. As Creative Lead, I am responsible for the brand identity, creative direction, app design, web design, and overall visual experience.
Key Facts
An overview of the project, my role, and the key areas where strategy, design, and marketing came together.
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The objective is to create a distinctive and future focused brand that stands apart from conventional food delivery platforms. The project aims to build trust, transparency, and a seamless user experience while supporting a fairer relationship between customers, restaurants, and the platform itself.
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The challenge lies in translating a disruptive business model into a compelling brand and digital experience. The platform introduces a different approach to food delivery, requiring a clear positioning, intuitive user experience, and a strong visual identity that communicates its values while standing out in a highly competitive market.